We interview your customers before you build.

Daydream validates your market, builds your product with you, and has simulated customers try it, so you spend your days building the right thing.

01 / Why believe the testers

Simulated customers that behave like the real thing.

The only tester worth having is one that can say no. Here is what ours have actually done.

83.7%

of the consistency real people manage with themselves.

We asked 50 real people 126 questions. Two weeks later we asked them again, held those answers back, and graded the simulated copies against them.

Real people, asked the same 126 questions two weeks apart
72.0%
Our simulated customers, graded against those held-back answers
60.2%

Nobody scores 100%. People change their minds, so 72% is the ceiling. 60.2 of 72 is 83.7% of it. 6,300 scored answers, in a public benchmark we did not build.

80%

of the bugs we planted, found.

Five hidden in a working open-source app, four found. Best of three rounds; two came up every round. The answer key was locked before the first run.

2 more

real bugs that nobody planted.

Genuine defects in a widely used open-source project, found on the way past.

+10%

more of its own audience's answers matched than a rival audience's.

Two audiences that really do disagree, one persona built for each. Every answer is scored as the percentage that matched what a real person said, and each persona matched about 10% more of its own audience's answers than of the other audience's.

Every test was written down and hashed before we ran it. Nobody graded their own work.See the full methodology →

02 / How it works

Build, test, improve, until it takes off.

This is the whole arc, for someone starting from nothing. If you already have a product you come in at stage 04 and skip the rest: simulated users go through the thing you already made.

01 · Research + interviews

It starts by listening.

Personas from your real market react to your idea: what they need, what they use today, what leaves them cold.

02 · Design

Real directions, rendered.

Design agents render real directions. You pick.

03 · Build

Agents do the building. You call the shots.

Features, database, sign-in, with every big call routed through you.

04 · User tests + fixes

They use it. You iterate.

Simulated users click through the real build and file what breaks.

05 · Launch

Out into the world.

It goes live, and agents draft the launch: the channels where your first users are, and the outreach, ready for your approval.

03 / Getting started

Test an existing product,01
or start from a fresh idea.02

01

Bring what you have.

  • Give it the URL. Simulated customers work through your real flow in a real browser and file exactly where they gave up, screenshot included.
  • Or import your GitHub repo.
02

Bring an idea instead.

  • Describe it in one line. Customers from your real market are interviewed before anything gets built.
  • Then design, build, and simulated users taking it apart.
04 / Start

It starts with one sentence.

Describe your idea. Daydream carries the work: research, interviews, a working product. You make the calls. Already have a product? Paste its address instead and it starts by testing that.