Re-run verdict
would_pay: 2/6 → 5/6
Ship a validated product by the end of next week.
A desktop app where agents interview your customers, build your product, and test it with simulated users who say no. Live by Friday.
No code needed. You try it on your own idea before you pay anything.
Watch new users go through onboarding. Where do they stall?
I replayed two onboarding sessions. Both stall at the embed step. Nine findings, report on the right.
Fix the worst oneShow session 2
Ask about Formlytics
Findings · Embed stepPersonasLive run
Findings · Onboarding
Why new signups stall at the embed step
2 sessions → 41 min → 9 findings1✓ EXECUTED
The install modal ignores the detected stack
Opened on the React tab both times, even though the scan identified plain HTML.
2✓ EXECUTED
The wrong snippet fails silently
"It says embedded, but the page is just blank. Did I miss a step?"Session 2, 11:32
3◌ INFERRED
~40 signups likely hit the same wall
Worth confirming against the event log before the recovery email.
Session log
You asked for my card before showing me the product. I'm out.abandoned at step 3 of 4
Panel persona
Maya · serial shipper · 4 launches
01 / How a sprint works
Monday to Friday, one product.
One idea goes in on Monday. A live product comes out on Friday. You spend about 30 to 45 minutes a day deciding what happens next, and the agents do everything in between.
Mon · Research + interviews
It starts by listening.
Agents surface what your customers already complain about, then interview your ideal customer while you push back.
Tue · Design
Real directions, rendered.
Design agents build genuinely different versions of the product, real pages you can click, and you pick one.
Wed · Build
Built end to end while you watch.
The agents build the whole thing: the features, the database, the sign-in. All handled inside Daydream, nothing for you to set up.
Thu · User tests + fixes
They use it. You iterate.
Simulated customers drive the live product, stall, refuse to pay, and show you exactly where it breaks. Those findings turn into fixes, and the same users run it again.
Fri · Launch
Out into the world.
It goes live, and the agents find where your first customers actually gather, draft the outreach, and help you get it in front of them, so real people are using it and paying.
Interview · Session 2 of 3
"The map is the product. The rest is a nice-to-have."
31 sources → 8 personas → 24 questionsQ
Would you pay $15/month for the full planner?
A5 OF 8
"For the offline maps and water sources, yes. For packing lists? I have notes apps."Ren · guides 20+ trips a year
→DECIDES THE BUILD
Synthesis
Lead with maps + water data. Planner becomes free tier. Re-test at $9.
Design · Directions
Four takes on Trailplan, rendered real
4 directions → grounded in 8 interviewsBasecampcalm, map-first
Nightlinedark, data-dense
Fieldnotespaper, journal-led
Clearwaterairy, guide-ready
Panel lean
Basecamp. The map is why I'd pay; show it first.
Build · Session 2 of 4
Assembling Trailplan
14 files → database attached → preview live✓ scaffold: app shell, routing, sign-in
✓ database: trails, waypoints, water sources
✓ map screen with offline tiles
✓ preview deployed → trailplan-preview.app
next: free planner tier, paywall on map layers
User tests + fixes · Checkout flow
Where testers gave up, then the fixes
6 sessions → 11 findings → 9 fixes → re-tested1✓ EXECUTED
Trial button dead when email is empty
No error shown. Reproduced in 6 of 6 sessions, then fixed.
2✓ EXECUTED
"You asked for my card before showing me the map. I'm out."Abandoned at step 3 of 4
→VERDICT SHIFT
After the fixes, the same users came back
Would pay rose from 2 of 6 to 5 of 6 on the re-run.
Launch · Getting your first customers
Live, and put in front of real people
deployed → 6 channels ranked → 3 posts drafted → payments on✓ production deploy → trailplan.app
✓ where your customers gather: r/Ultralight, 3 guide newsletters, 2 FB groups
✓ a launch post drafted for each, ready to send
✓ payments live → first paid signups tracked
The goal
Real people using it, and paying, by the weekend.
02 / Why believe the testers
Simulated customers that behave like the real thing.
The only tester worth having is one that can say no. Ours do, and we measure them against real people.
85%
as accurate as a real person is about their own answers.
We ask our simulated customers the same questions thousands of real people answered on a public benchmark, then score them against what those people actually said. They land about 85% of the way to the natural human limit: the accuracy a real person reaches answering the same survey twice. Pre-registered, and we publish the gap. See the full methodology →
02.1
They act like real users
They stall, abandon, and refuse at the price, then tell you why. You can replay any session and watch it happen.
02.2
Measured against real people
Scored on a public benchmark of thousands of real survey-takers, with the test registered before we saw the results. It holds up when a skeptic pokes at it.
02.3
Nothing to take on faith
Every finding is marked as something you can reproduce yourself or a claim worth checking. And when the evidence says don't build it, that's the verdict you get.
03 / The release
This opens as a paid, selective sprint.
Five seats a week, one sprint starting each Monday. No code, no setup: if you can describe your customer, you can do this. You decide, the agents build, and you have a direct line to the founder all week.
$200
one seat · one charge, no subscription
Everything is included, and yours to keep: the app, the code, the database, exportable any time. After Friday nothing switches off, the product stays live and the app stays yours.
Your seat also carries twice its price back in Anthropic credits, spent wherever your product needs it: research, interviews, design, the build, user tests.
Apply Hear back within a day If it's a yes, try it on your idea
We review every application and only take founders whose product we're confident we can get to validated. If that's not you yet, we'll say so, and tell you why.
04 / Apply
Tell us who you are, and why this.
We read every one. Five quick questions, and we'll get back to you within a day either way.
Application in.
You'll hear back within a day, accepted or not. If it's a no, we'll tell you why.